Every Step at ASHTA Brings Art, Play, and Culture

This season, ASHTA welcomes WALC, an artisanal socks brand that turns everyday essentials into expressive statements.

Artisanal socks That Color the Way We Dress. At ASHTA, style lives in the details. This season, ASHTA welcomes WALC, an artisanal socks brand that turns everyday essentials into expressive statements. With bold colors, thoughtful patterns, and a playful spirit, WALC reframes socks as a core part of fashion and lifestyle—designed to be seen, felt, and lived in.

WALC—pronounced walk—stands for Walking Canvas. This philosophy represents every step as a living canvas where stories, meaning, and journeys are expressed through design. WALC emphasizes storytelling in every product, transforming socks from simple accessories into a medium of expression that accompanies both active moments and everyday life.

WALC treats socks as a canvas for storytelling. Each pair adds character to daily dressing—effortlessly elevating tailored looks, relaxed denim, or well-loved sneakers with a dose of color and personality. It’s fashion that feels light-hearted yet intentional, speaking to a generation that values self-expression from head to toe. From Athletic category, Casual everyday socks to Collectible pieces, exclusive collaboration and thematic editions that carry unique stories behind every release.

Founded in 2021, WALC is a proudly Indonesian brand—produced, designed, and marketed entirely by local talent under PT Wasa Langkah Kreasi. Collaborations with sports communities, artists, and Indonesian creators play a key role in delivering designs that resonate with everyday urban lifestyles.

Collaboration sits at the heart of WALC’s creative language. The brand has worked with artists including Evan Aditya, translating artistic narratives into wearable form. Beyond contemporary art, WALC also celebrates local culture through a special collaboration with Sancraft, presenting designs inspired by traditional games such as tarik tambang. The result is a playful homage to shared memories—reimagined through modern graphics and crafted into socks that feel both nostalgic and fresh.

At ASHTA, WALC feels right at home. As a lifestyle destination that champions creativity, culture, and contemporary design, ASHTA curates brands that go beyond trends. WALC adds a spirited layer to this mix—where art meets play, and fashion becomes a daily expression of identity.

With WALC, socks are no longer an afterthought. They’re a conversation starter. A pop of color. A story rooted in art and local culture—worn boldly, starting from the ground up.

Discover WALC and step into a more expressive way of dressing, only at ASHTA.

Press Release ini juga sudah tayang di VRITIMES